Diageo or General Motors

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rochon.a1.119
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Joined: Thu Dec 26, 2024 3:17 am

Diageo or General Motors

Post by rochon.a1.119 »

Here are some examples of them: Meliá, Apple, Henkel, P&G or Unilever.

An Endorse architecture offers greater flexibility when it comes to creating differentiation in corporate communication and when it comes to positioning it, although it is not 100% free of risk of contagion in the event of a reputation crisis .

3.- Multi-brand Architecture
Finally, the Multi-Brand architecture model offers Brand managers much more creative freedom when defining corporate communication and communication.

In this model we find a main brand and others with an identity independent of the main one.

Some examples are: Inditex.

The main drawback of the multi-brand model is that a lot of albania phone number list financial effort must be spent on each and every one of them, but on the other hand, it allows the Brand Manager much more freedom in matters related to communication and positioning, it is much cleaner.

And since we have been mentioning the Brand Manager, we must take into account that marketing branding or branding is managed in companies by the Brand Manager, so it is essential to know what a Brand Manager is and what their main functions are.

On the other hand, a fundamental aspect to consider in branding is positioning.
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