Design your ideal Social Media workflow

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Social media has always been a good fit for the tourism sector, possibly because we love sharing our experiences and experiences throughout our travels.

But not only that, they serve as inspiration when we don't know where to go and we look for destinations that seduce us.

According to the latest Minerva Travel report, travel-related content shared by friends or family on social media is an important source of inspiration for 49% of travellers.

Hence its importance in tourism.

What is tourism marketing?
Tourism marketing can be defined as the process through which tourism cambodia phone number list organizations select their current and potential target audiences and communicate with them to find out and influence their needs, desires and motivations, at local, regional, national and international levels, with the aim of formulating and adapting their tourism products and thus simultaneously achieving tourist satisfaction and the goals of the organizations.

This definition is from Witt and Mouthino, 1989 and it follows that tourism marketing always looks towards the tourist and their needs and then adapts to them.

Now that we have defined the concept of tourism marketing, we can start from a common base that is understandable for everyone before relating the concepts of tourism and social networks.

Guide for Social Media Professionals



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How to select the most suitable social networks for your tourism business?
These are some of the more general questions that many tourism businesses tend to ask themselves when entering the digital realm and they ask themselves similar questions when approaching their social media marketing plans.