How to Develop a Sales Strategy

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The company implements modern technologies to ensure a good level of malta phone number list customer service. For example, an AI assistant helps customers deal with typical questions and learn about the company's services. This increases customer loyalty and has a positive effect on sales.

Sber is a company that offers not only classic banking services. For example, the company has developed SberCRM — CRM for business. Such products allow you to reach new segments of the target audience. This is a good example of an optimal strategy.

The company constantly analyzes customer behavior to develop individual offers for them. For example, if a customer regularly uses credit cards for purchases, they may be offered special credit terms.

Step 1. Define the target audience. To understand which strategy to choose and how exactly to implement it, you need to study the target audience. To form a sales strategy, they study research from open sources, analytics from CRM systems and the customer base. This makes it possible to better understand customers, study their preferences in order to find out what exactly to attract them with, how to motivate them to buy.

A successful sales strategy requires identifying key ways to achieve the goals you will set in the following stages. The first step in this direction may be to conduct events that will help establish contact with customers. That is, you need to conduct surveys, interviews.

Create a list of questions, identify points of contact. Even if your resources are limited, you cannot rely solely on research data. Consultations with customers and the target audience are essential.

Step 2. Analyze your competitors . When developing a strategy, it is extremely important to understand who your main competitors are and what strategies they use. Study their strengths and weaknesses, as well as pricing, methods of attracting and retaining customers, and their approach to servicing them.