This type of page is suitable for complex product advertising campaigns where different audience interests need to be taken into account. A branded landing page in the multi-landing format allows you to promote several products at the same time.
Landing pages-stories
Landing stories use a format similar to mobile stories on social networks. They are created to attract attention to a product and are ideal for users who are accustomed to visual content. Such landings look dynamic and are aimed at simple navigation on the page.
Landing stories are useful for promoting events, promotions or new products. They provide easy perception of information and retain the visitor.
Landing and conversion types
Conversions are a key website metric that shows how effectively it performs its task. Different types of landing pages are aimed at achieving different tasks. Let's look at the main formats and their role in generating conversions.
Target action
The target action is the main goal for which the landing page is designed. It norway phone number list causes a desire to buy, register or simply subscribe. To make the user perform the action, think through the structure of the web page, from the headings to the buttons.
The landing page should offer a clear path to the target action. The call to action convinces the visitor that the solution meets their interests. The button should be noticeable, and the content should be concise.
Lead generation landing page is used to collect contact information from visitors. It is a simple form that can request email, phone number or other information. Lead generation expands the customer base and promotes high-quality interaction with the audience.
Such landings are effective in the B2B segment, where it is important to collect leads for further work. Lead generation is based on offering valuable information in exchange for customer data. This could be access to a free service, webinar or checklist.
Click-Through-Page
Click through page is an intermediate step between advertising and the main offer. It directs the user to the next step, for example, to the shopping cart or registration form. The main task of such a landing page is to hold the visitor's interest and lead him to the completion of the process.
Click through page is most often used in e-commerce. The page shortens the path from advertising to purchase, which makes it an effective tool for increasing sales.