Why is internal linking important for SEO?

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By excluding the highest and lowest values, we get a picture of what you're likely to see on your website if you have this problem.

If you are reading this, it is because you surely know what a link is, and you know that link building is an important part of the SEO of any project.

Furthermore, when we say link building, nine times out of ten we are talking about getting external links to our website, not internal linking.

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Backlinks are a well-known ranking factor. If a page gets many external links pointing to it, its authority grows and Google positions it better in search results.

Internal links rarely get as much attention as they deserve, despite the guatemala phone number list fact that they play an important role in a website's performance, from its crawlability by search engine bots to the distribution of a website's authority among the different pages within it.

Before we dive into the actual study, let’s define some basic terms to make sure we’re all on the same page.

PageRank
It is Google's first ranking algorithm that evaluates the number and quality of links on a page to determine its importance and authority.

To put it simply, links from important pages add authority to the page they link to, and links from low-quality or untrustworthy pages detract from the importance of the page they link to.