Compare your performance with your competition

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Native social media analytics, along with manual reviews of your competitors' pages, will be enough to help you spot their weak points.

I also recommend that you check out your competitors’ running ad campaigns by visiting the “Information and Ads” section of Facebook; it will show you their running news feed ads and the landing pages they lead to.

Who knows, you might find a strategy or two that you want to try.

Finally, remember to keep an eye on your competitors' hashtags.

Not only can you spy on their special offers or contests, it can also help you spot any significant changes in their strategies.

Learn more about how to uncover your competitors' social media strategies by checking out the article.


Once you know where your competitors are going with hungary phone number list their social media strategies, it's time to compare the performance of your actions with theirs.

It is essential that you pay attention to related metrics, such as the engagement rate, which is calculated by relating total participation and audience size.

It's especially useful when you're trying to compare the performance of profiles with large and small audiences.

If you want to know more about this metric, check out SEMrush’s formula for calculating engagement rate .