Convert global events into sales
E-commerce companies have an incredible opportunity to take advantage of, for example, major sporting events.
Users spend more money and invest their money in products they would not normally buy.
To put into context the influence these events have on online activity, the 2014 World Cup is a prime example.
Over the course of the event, host country Brazil saw a 27% increase in e-commerce sales ; this resulted in an estimated US$16.6 trillion boost to the Brazilian economy.
Even more impressively, Germany saw a 75% increase in jordan phone number list e-commerce activity in the days following its World Cup victory.
Check out the techniques you can use to gain more conversions during sporting events:
1.- Researched and targeted paid ad campaigns will help you expand your presence significantly, leading to more conversions. Make sure to include keywords and terms commonly used during sporting events and showcase the functionality of relevant products that have strong sales performance.
why not take advantage of these sporting events?
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