Senior Director, Digital Marketing, KoMarketing

[kexej28769@nongnue]

Emily Grossman
Mobile Product Marketer and App Strategist

What all marketers can do about site speed.
By now, we should all have some idea of how important site speed is to our search performance. The recently announced “Speed Update” has once again highlighted this fact. It’s not always easy for marketers to know where to improve their site speed, and many people mistakenly believe that site speed should only be a developer issue. Emily will illustrate with a practical tour how much of an impact our own work can have on getting our sites to load fast enough for today’s standards.


The data and lessons learned from his biggest content marketing experience to date, and how those lessons have changed his approach to content.
A contextual content-to-content conversion austria number data for large content that converts
Innovative ways to create “choose your own adventure” navigational experiences to create event-based behavioral profiles of your guests (using GTM and GA)
Innovative ways to develop and market the technology you already have, with use cases your customers have never considered.


Casey Gillette


Problems with content and other things we don't want to admit
Everyone thinks they need content but they don’t think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove value.

In this session, we will look at some of the key challenges facing marketers today and how data-driven strategies can help us make better decisions.




Russ Jones
Principal Search Scientist, Moz

Lies, damn lies, and statistics
Russ is our Principal Search Scientist here at Moz. After a decade as CTO of an agency, he joined Moz to focus on what he’s most passionate about: research and development, primarily related to keyword and link data. He’s responsible for many of our future technologies.

At MozCon this year, he's trying to focus on undercutting bad metrics with much better metrics, uncovering hidden assumptions and errors in the things our industry regularly reports, and showing us all how we can paint a more accurate picture of what's going on.



Justin Jordan
VP Marketing, Litmus