Success Story: Selling AMP

[kexej28769@nongnue]

SEOs are often incredibly hesitant to predict potential results, ROI, traffic, or revenue impacts due to the sheer amount of unknowns. (“But what if the client actually expects us to get a forecast ?!”) We naturally want to be accurate and precise, so it’s understandable that we wouldn’t want

Remind clients that search success isn’t just about what they do, it’s about what everyone in their space is doing. If they’re not actively monitoring, maintaining, and expanding, they’re essentially bolivia number data territory to competitors who will fill the space in their absence.



You saw it in my deck at MozCon 2017. We’ve used it to help clients understand what comes next when we do annual planning with them.

One of my teammates thought AMP was a key initiative that could make a big impact on one of his B2B automotive clients by making access to their location pages easier, faster, and more seamless, especially in rural areas where mobile connections are slow and the client's clients are often found in remote locations.

He did a fantastic job of diligently researching, finding and dissecting case studies, and using the results of those case studies to predict conservative, average, and ambitious outcomes and calculate the expected revenue impact for the client. He calculated that even at the most conservative estimate of ROI, it would far exceed the cost of the project within weeks, and generate significant profits thereafter.

He got buy-in from our internal developers and experienced designers on how they would implement the work, made the AMP idea easy for the client to understand in a non-technical way, and devised a method that made it clear how low the level of effort was. He was able to confidently present the idea and get buy-in quickly, and the work is now on track for implementation.