The Inbound Marketing Funnel

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The blog is a tool for Lead Management and Customer Retention By offering your readers useful, precise, timely, exciting and engaging content for free, you will be able to establish an emotional and long-lasting relationship with them and this will allow you first to transform your readers into customers and then to retain them, always being able to count on both their presence and their active free and disinterested promotion , which will see you and the experience you have offered them as the protagonist.


The essential requirements? -Your commitment to offering readers advertising data truly useful free resources; -listening to the needs expressed (directly and indirectly) by readers; -active and interested dialogue with those who follow you. #3.

The blog is a branding tool The blog, for the space, time, navigation path and immediacy that characterize it, is the ideal tool to tell your story, your daily life, your successes. Here the blog becomes a precious means to express your identity and to communicate your personality , thus allowing you to manage your reputation as you deem most strategically appropriate. Ultimately, the blog helps to consolidate your Brand Identity and improve your Brand Awareness , allowing you to enjoy visibility with a very large audience and at low costs.