Ingredient #1: The benefit to the reader.
You must always learn to think in terms of benefits.
“What’s in it for me?”
“Why should I do this now?”
“Why should I invest my time?”
“Why should I leave my email there?”
“Why should I even contact you?”
That's why you often do this with a swap.
“Download the guide here, give me your email address
and I'll give uk phone number list you my e-book. "
This is a swap.
A fair deal.
And the more valuable your e-book.
The more valuable your gift, the more likely you are to get in touch.
Ingredient #2: The path must be clearly defined.
By saying:
Click here
Enter your email
Then click on Download
Then you will receive the e-book.
You'll be amazed at how much of an impact people can have when you do it this way.
For example, someone once tested this.
He wrote a post and then he simply added this line to the post.