Where In-Store Grocery Shoppers Want to Access Ratings and Reviews
When considering a new (or new to them) product in a grocery store, the majority of consumers are interested in accessing ratings and reviews. And this content can positively impact the likelihood they’ll purchase the product in question.
But where do in-store grocery shoppers want to access this content?
As was the case last year, the largest portion of shoppers (49% both this year and last) want to be able to access ratings and reviews through the store’s mobile app.
However, many shoppers also want to be able to find ratings and reviews in the store itself – including shelf tags, product packaging, and store displays.
Where In-store Grocery Shoppers Want to Find Reviews
When receiving belgium phone number list communications from a grocery provider or shopping in a grocery store, where do you want to see ratings and reviews?
On your mobile phone while in the store
The shelf tag (cooler door for fresh goods/shelf for dry goods by price label)
Social media (e.g. Instagram and Facebook posts etc)
On the packaging of the actual item
On store displays, like in the lobby or on ends of aisles
Within emails you receive from the store
Within mailed ads and other promotional materials you receive like a weekly sales flier.