This type of marketing strategy has a special prize and is held within a specific time period, making it a contest. And people love contests. Referral contests incentivize Advocates to tap into their network of friends and family for a chance to win the contest prize.
The unique gift that Advocates could win in a referral contest is available to only the top referrer or just a handful of loyal customers, such as swag or a free product bundle.
The reward must have a limited supply and be exclusive to the contest to make it appealing. Consider who your audience is and what reward would most influence them to share.
Often referral contests canada phone number list have a set time limit. So, aside from making new referrals and the chance of receiving a special gift, the Advocate with the most referrals within a specific time frame wins the bonus gift.
The strict time period creates a sense of urgency, pushing Advocates to invite as many Friends as possible. It can be a double-edged sword, too – the quality of the leads may not be that great. It is best to base winners on successful conversions, like the Friend has to make a purchase or sign up for a subscription.
This type of refer-a-friend program can be part of your seasonal referral campaigns and tied to a holiday. Think of it as one of those referral marketing ideas that are super flexible.