Once your referral contest is set up, it is time to get the word out about it. Instead of spamming customers, a more nuanced promotional plan is worth the effort. Below are the best practices when it comes to promoting a referral contest.
Referral Emails
Referral emails are our bread and butter over here, and an email blast is the first step to promoting your referral contest. You can also promote the contest in a post-purchase referral email or after they leave a positive review.
Using email marketing to promote your short-lived referral contest is a no-brainer since your customer emails are ready and waiting. Here are the ways to optimize an email blast:
Make the email subject denmark phone number list line concise and punchy
Use Friendbuy’s optimized promo referral email templates
Include a clear call-to-action
Schedule the email to be sent out on weekdays, early in the morning
Reaching customers through their email box is one of the easiest ways to get them to join a referral contest. All they have to do is add their Friend’s email addresses and hit the send button, and they are on their way to earning a prize!
Referral Widgets
A referral contest gives away products and services, but not all contests successfully increase a brand’s customer base, even with all that free stuff. One of the reasons is the “friction” it takes for Friends to convert to a customer.
The process has to be smooth and referral widgets are a great tool to make it as smooth as butter.