Advertisements are delivered to the top of the chat list

[tmonower111]

It could be said that the LINE chat list is the place that LINE users view most frequently .



Until now, advertisements were not delivered to the chat list section, but recently, a new feature called "Smart Channel" has been introduced , which allows for personalized advertisements to be delivered based on user attributes and behavioral history on the LINE app .



The talk list is a place that you will definitely see when using LINE, so it can be said to be extremely effective in reaching a wide audience.

What industries are suitable for LINE advertising?
LINE Ads Quality ScoreThere are some industries that are well suited to advertising .

So, what kinds of industries are suitable for LINE advertising?

LINE advertising is

cosmetics
Health Food
Games & Entertainment
Apparel brand e-commerce site
It is said that it is well suited to these industries.



It seems to be suitable for industries that deal with czech republic telegram data products and services that require a short consideration period .



It would be effective for products or services that make LINE users think , "I want that" or "I'm interested" when they casually see an advertisement .



In particular, health foods and cosmetics are ideal for LINE advertising, as they can reach a large number of female users at low cost .



Cosmetics are a product that is easy to impulse buy, and if you happen to see them while scrolling through LINE in your spare time, you tend to buy them.



Games and entertainment have a strong appeal to younger users .



It's a genre where I like to try new things in short cycles, so if I come across it while checking LINE in my spare time, I tend to download it right away.



Apparel brand e-commerce sites also have a high appeal to younger users .

It is effective in attracting new and repeat customers.

Rather than focusing on design, banners that clearly explain the product and include information about its effects are more likely to be clicked.

What is LINE Ads Quality Score?
LINE Ads Quality ScoreThe quality score of LINE ads is a numerical value that indicates whether an ad is appropriate for the user searching .



The more relevant your ad is to the user's search and the more useful the information is to the user, the higher the quality score of your LINE ad will be.



LINE displays a quality score for LINE ads on a 10-point scale for each keyword, and it is said to be determined by a combination of multiple factors.



However, since LINE has not disclosed how the quality score of LINE ads is determined, the exact details are still unknown.



Quality Score evaluates the "overall quality of your ad."

What influences the quality score?

Estimated Click-Through Rate
Ad Relevance
Landing page convenience
These three elements are important.



It is also said that ad creative has a major impact on quality score.

Advertising creative is the first piece of information that users come into contact with a product or service, not just for LINE ads .



It is no exaggeration to say that creative can greatly affect user reactions.

Also, what is important with LINE ads is the quality score at the ad group or campaign level.



If your quality score is low, your ad will not be shown no matter how high your bid .

Continuing to deliver ads that are not clicked can result in low impressions and lost opportunities.