In 2020, grocery ecommerce grew 54% year-over-year.
Today, we’re more than two years into the pandemic. Though Covid isn’t over, vaccines are now widely available. And many consumers have settled into their “new normal.”
But have grocery shopping behaviors regressed back to pre-pandemic times? Or have some of those new habits stuck?
Recently, we surveyed 11,162 U.S. consumers to understand where they’re shopping for groceries, how they’re navigating the purchase journey across channels, and what information they’re using to make informed purchase journeys.
In this report, we’ll explore the key findings from this survey. We’ll also discuss how grocery and CPG shopping behaviors and expectations vary based on demographics, as germany phone number list well as how habits have evolved in the past year since we last fielded a similar survey.
Consumers have many options when it comes to purchasing grocery and CPG items. Understanding the habits and expectations of these shoppers can empower you to refine your strategy to attract and convert more of them – wherever they opt to spend their grocery and CPG budgets.
This report is based on a survey conducted in March 2022 of 11,162 US consumers. Here’s a closer look at who we surveyed.
Type of Geographical Location
A large city with a population of 500,000+
Suburban area within 30 miles of a major city
A city with a population between 50,000 – 500,000
A city/town with a population below 50,000.