Over the past five years, BIOHM has been focused on creating gut-centered products using data and science. When customers send in their testing kit, BIOHM is able to analyze the bacteria and fungi in the gut and give personalized recommendations on dietary supplements and lifestyle recommendations to improve gut health.
In those short five years, BIOHM has steadily increased their number of subscribers and made major updates to their customer experience. Through education, an ambassador program, customer support efforts, and countless other measures aimed at increasing customer loyalty, BIOHM has increased their customer indonesia phone number list retention and found success in the subscription space. Continue reading to learn BIOHM’s strategies to increase customer satisfaction and revenue.
Educating customers
The testing kit—which includes a lifestyle questionnaire—is just the beginning for BIOHM customers. Microbiome registered nutritionists, who are trained by Dr. Ghannoum, supply customers with the right information and product suggestions depending on their lifestyle and test results.
Including customer surveys with the testing kit gives the nutritionists a holistic view of the customer. As Danielle mentioned during the podcast, they know that their products aren’t the right fit for everyone, which is why they also recommend other branded products to customers.
“Ever since we implemented the registered nutritionist into the fold, we’ve seen such a positive feedback with that entire process.”