The vast majority of online grocery shoppers – 90% – read ratings and reviews at least occasionally, up significantly from 82% last year.
Clearly, reviews are becoming increasingly important for grocery and CPG shoppers.
Consumers Don’t Need to See a New Product in Person to be Open to Buying It
When shopping for groceries online, are you more or less open to buying products you’ve never tried before than when you shop for groceries in-store?
As expected, younger shoppers consult reviews more frequently when shopping online for grocery and CPG items. Notably, 35% of Gen Z shoppers say they always read ratings and reviews when purchasing grocery items online, compared to 15% of Gen X’ers and 13% of Boomers. In addition, a mere 5% of Gen Z’ers indicate they never read reviews when shopping online for groceries and CPG items, compared to 13% of Boomers.
Consumers Don’t Need to See iran phone number list a New Product in Person to be Open to Buying It
When shopping for groceries online, are you more or less open to buying products you’ve never tried before than when you shop for groceries in-store?
Also of note, those with higher overall monthly online spending consult reviews more frequently than those who spend less online each month. 21% of those who spend $2,001+ and 25% of those who spend $1,000-$2,000 always consult reviews. In comparison, 15% of those who spend $1-$250 always consult reviews when shopping for groceries online.
Consumers Don’t Need to See a New Product in Person to be Open to Buying It
When shopping for groceries online, are you more or less open to buying products you’ve never tried before than when you shop for groceries in-store?