While it’s still sometimes used in this way, Facebook has since added features like on-site checkout and shipping options meant to accommodate the needs of small businesses.
Given that Facebook’s internal data in 2019 indicated a major B2C opportunity for retailers, don’t be surprised if Marketplace continues rolling out features that refocus it toward ecommerce businesses.
Part of the move to adapt Marketplace to retailers comes from the fact that C2C transactions are more commonly done through Facebook buy and sell groups.
Facebook groups can enable the buy and sell feature, but more commonly, localized groups for specific towns and cities are used for buying and selling. Buy and sell groups italy phone number list are best for people looking to sell-off old items, garage-sale style.
For merchants, buy and sell groups should not be the primary way of selling on Facebook, but there are ways retailers can use these groups to help build their brand, especially on a local level.
How to sell on Facebook Shops
If you’re a small business or creator looking to sell directly on Facebook and through the Facebook app, you’ll want to start by creating a Facebook shop. It’s a must-have if you want to sell on Facebook.
1. Create a Facebook Business page
Your business may already have a Facebook page, but if not, you’ll have to create one.
You do not need to create an entirely separate Facebook account, as your business page will be managed separately from your personal Facebook profile and won’t be visibility tied to it (unless you choose to post from your store on to your personal page).