Stéphane Truphème is a digital marketing professional, a field in which he has worked for almost 20 years. In this webinar with Gabriel Dabi-Schwebel, he presents essential information on Content Marketing and its launch in France. The summary of the meeting in this article.
Who is Stéphane Truphème?
Stéphane Truphème is the author of the best-sellers "Inbound Marketing - Attract, conquer and delight the customer in the digital age" and "Content Marketing - Create content that sells". He is a proud Marseillais who continued his studies in Aix-en-Provence and then worked in Toronto, Canada in 1995.
Having discovered the Internet in the country of the maple leaf, he was taken with a passion for this medium. Thus, he reported to France, which is lagging far behind in this area, the advances in the use of usa mobile database the Internet in Canada. Stéphane therefore chose to undertake by exploiting this medium.
Starting from the observation that content was going to be the nerve center of digital, the author made it his favorite field. This is why he wrote the book: "The directory of the best sites for business". This book brings together sites whose content is relevant for each function within a company (HR, marketing, sales, etc.).
He also accompanied Sun Microsystem, which was a great opportunity, because it was from there that he co-founded one of the very first digital agencies in France: the Kinoa agency. Later, he started evangelizing Inbound Marketing.
Expansion of its activities towards Mentoring in 2015
Stéphane Truphème has been providing support to his clients through innovative mentoring programs since 2015. These programs combine consulting, training and operational coaching. This support for clients helps them to have a better understanding of their environment and to more easily achieve their marketing objectives.
The digital marketing professional considers himself to be a generalist rather than a specialist. Indeed, focusing solely on digital marketing no longer works today. Even if the world is ultra-connected, digital marketing must always be accompanied by more traditional marketing.
Other media outside the Internet are still widely used today. In addition, consumers still value their old habits, such as going to a store to buy shoes rather than ordering them online. For this reason, agencies today should remain more generalists.
Dissociating traditional marketing and digital marketing no longer makes sense. Today, we must talk about marketing with a digital sphere and others. In short, the principle of marketing is change. The main thing is to change a customer by taking them from point A to point B, getting them to use a new product, getting them to try new software, etc.