The next important component of positioning

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Analyze your patient base: what age and gender are these people, what is their social status, occupation, hobbies, lifestyle. I am sure you will see a pattern and understand who your audience is. Find out why these people chose you, what is most important for them to receive during treatment. The information collected in this way is your competitive azerbaijan number data advantage, which you need to focus on to attract new patients.

Rules for creating a recognizable personal brand

One person - one account, one personal brand. If you are into sport diving and want to tell your audience about it, do it within the framework of the doctor brand. People will see that you are a multifaceted person;
Demonstrate the image and status you aspire to. As the saying goes, "Fake it until you make it." But remember about moderation: do not pretend to be someone you are not;
Personality traits are professional advantages. For example, you are terribly pedantic and neat. Show people how these qualities, which are not the most pleasant in everyday life but are important in treatment, will benefit them;
You are the main architect of your personal brand. Professionals should participate in its creation, but, let's say, the same SWOT analysis cannot be carried out without your participation. To get a good result, be sure to participate in the positioning process;
Care and attention to patients. Show that you are a person who can be trusted with health. Patients should consciously and without fear trust you. Actually, this is why we create a personal brand;
Be patient. Building a recognizable personal brand is a long-term project. Don't expect patients to line up to see you right away. You need to build a reputation and authority first, and win the audience's favor. If you do everything right, success will definitely come and it won't be immediate.
Creating a personal brand is a process that needs to be constantly managed. Instagram* provides excellent opportunities to present yourself and your services, to retain "old" and attract new patients in order to become a recognizable and sought-after specialist.

Once you have clearly defined your positioning, you can begin to create a corporate style and identity - the "packaging" of your image. I will tell you about its meaning and components in the next article.