The rise of augmented reality and virtual reality

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A few years ago, it was thought that augmentedy (AR) and cambodia whatsapp number data virtual reality (VR) could only benefit the video game industry. Today, these technologies have proven to be able to create immersive experiences that go beyond the traditional in the world of retail, such as virtually trying on products with filters from Instagram or visualizing spaces with the help of your mobile device before your purchases. Although the video game industry will continue to lead the market next year , its innovations to attract customers make it one of the digital marketing trends for 2025 .

The innovative Ikea Place app allows users to visualise how the brand’s furniture would look in their own home, providing an accurate, to-scale representation of the products. You can virtually place items such as sofas and tables in your spaces, facilitating informed purchasing decisions. In addition, the app allows you to capture and share your space designs, transforming the way you choose your furniture, elevating the connection of potential customers with your products.