Learn how to effectively use the advertising tools that have made many entrepreneurs rich. You will see how the advertising slogan, USP and value proposition have evolved, solving increasingly complex problems with each evolutionary stage.
Advertising slogan
"You press the button, we do the rest" - the Kodak slogan is considered one of the first advertising mottos (late 19th century). A corporate slogan complements the logo and helps companies stand out from competitors and be remembered by customers. For this purpose, it is made short, sonorous, unusual and placed next to the name:
KAMAZ: "Tanks are not afraid of dirt."
Does your company have a slogan that serves these purposes?
Such a slogan placed on the site does not guarantee sales, but it will definitely make the advertising campaign more effective. A slogan can also reflect a distinctive feature, positioning or philosophy bolivia mobile database of the company. It will accompany each communication of the company with the audience, firmly associating with the brand in the minds of consumers.
An advertising slogan can be a product slogan and act as a title. The title in an ad or on the first screen of a selling site should attract attention, encouraging the reader to continue familiarizing himself with the information. Unlike the USP and value proposition, the advertising slogan attracts with its assertiveness. And it is no coincidence, because the word "slogan" comes from the Gallic "battle cry".
"I think, therefore iMac" is the 1998 product slogan of Apple for a desktop computer. It is based on the famous phrase by Rene Descartes "I think, therefore I am".
The slogan as an attractive headline is limited in its use and serves more image purposes than sales. With the mass development of advertising, it became more difficult for companies to promote their products. And in the 1940s, the American advertising agency Ted Bates developed a new advertising strategy - the Unique Selling Proposition (USP).