Introducing BGM has the following benefits:
Precision personalization
BGM targets the entire buying group, allowing for personalization based on each member's role and needs. This allows for more effective marketing because the right information can be provided not only to individual buyers, but also to other stakeholders within the group.
For example, you could provide members who value technical details with materials that detail the product's technical specifications and use cases, while providing executive members with materials that brazil number data emphasize the return on investment and business impact.
Increase engagement and conversion rates
Buying groups are made up of multiple stakeholders with different roles, and delivering a consistent message to each of them will build trust and improve engagement.
Increased engagement leads to a smoother decision-making process for the entire buying group, which in turn increases the likelihood of higher conversion rates, and ultimately benefits your business by improving customer satisfaction and fostering long-term business relationships.
Strengthening collaboration between marketing and sales
By enabling marketing and sales to approach each other based on the same data and targets, departments can work together to approach buying groups effectively and strategically, making it easier to provide a consistent customer experience (CX).
This means that by having marketing and sales work together, the message to customer buying groups will be consistent and more credible, which will hopefully build long-term relationships.