Fifthly, the entrepreneur put himself in the client's shoes to understand what stops the buyer from ordering, where doubts may arise. After that, he decided to insure his buyer, providing a sense of confidence and peace of mind, so necessary when making decisions. Ivan gave a guarantee of a refund within a month if the client does not like something. After all, a guarantee is also a sign of quality.
Invitation to participate
Sixthly, Ivan understood how important it is to carefully handle the visitor's attention so that he could study the offer, read the reviews, and prepare to make a decision. The entrepreneur's previous landing page was full of call-to-action buttons so that no one would miss them. Now Ivan left the only Call-to-Action at the bottom of the page with an offer for the first free consultation. Because the call is not an intrusive fly, but a delicate invitation to participate.
Seventh, our entrepreneur-consultant decided to try panama mobile database himself in a new business for himself - writing. In conversion guides, Ivan learned that the introduction of storytelling can significantly increase the effectiveness of the landing page. The fact is that stories allow the reader to associate with the character, experience emotions and go through the events of the story together with him.
Having described a remarkable case from his practice in the form of a story, Ivan applied all the subtleties of this business: a catchy title, an intriguing introduction, a character you want to empathize with, a problem and its solution at the end of the story. The result exceeded all expectations - a story from life involved visitors 2 times more than reviews, increasing the conversion by 3.5 times in total. Storytelling became a kind of reality simulator on the landing page, helping the buyer feel what it means to order a service from Ivan even before he decides to do it.
Yu Yuan Park
Ivan spent two weeks working on conversion on the site and another two months before his business adapted to the new sales pace.
In the summer, while walking with his wife through the ancient Yu Yuan Park in Shanghai, Ivan told his wife how he had to save on a gift in the fall because of unproductive advertising and how this pushed him to change.