YouTube advertising averages between 1¢ and 2¢ cost per view (CPV) , with the views generated counting toward your overall viewer numbers. To put this into perspective, it costs around $2,000 to reach 100,000 viewers.
YouTube ad specs
Here’s everything you need to know about the required dimensions and specifications for videos run as YouTube ads.
Skippable in-stream ads, non-skippable in-stream ads, and bumper ads must be uploaded as regular YouTube videos first and follow the specs for standard YouTube content.
Aspect ratio: 16:9 or 4:3 is recommended, but YouTube will automatically adapt the file depending on the aspect ratio and device
Frame rate: 30 FPS
Maximum file size: 1 GB for in-feed ads
Quick tips for creating and running successful YouTube ads
Include a CTA. Tell viewers benin mobile database what you want them to do with a clear, concise call to action, like downloading a report, visiting your website, or signing up for a free demo.
Know your audience. Have a very clear idea about who you want to target and detailed information about their interests, challenges, and goals. Create customer personas for each segment of your audience and run ads to each of those segments.
Add high-quality captions. Not everyone watches YouTube with the sound on—it’s worth investing in high-quality captions to lay over your ads to make them accessible to all.
Create eye-catching visuals. YouTube is a visual channel, and it’s important that your videos are high quality and stand out. Use anediting software orediting app to tighten up your footage and make your ads look great.
Aim to quickly connect. You have a matter of seconds to hook and engage viewers, so every second counts. Use your ad time wisely to make your ads relatable, entertaining, or educational.
Pay close attention to YouTube analytics. The data from your ads and Google Analytics will tell you what’s performing well and what’s not. For example, if watch time is particularly low, you might need to rework the beginning of your ad to make it more engaging.
Mix and match ad types. Don’t feel like you have to stick to one ad type. Try out a few different varieties in your campaign to see which ones resonate best with your potential customers.
Use remarketing to remain front of mind. Run remarketing campaigns alongside acquisition campaigns to remain relevant to existing customers or those who already know who you are.
Direct people to compelling landing pages that encourage conversion. If you’re looking to drive sales for your ecommerce store, ensure you’re sending potential customers to a landing page that’s optimized for sales.