Choosing a profession is an important step in your career. In this article, we will look at current and in-demand professions in Internet marketing, such as Internet marketer, brand manager, traffic manager and others. We will find out what advertising specialists do and, of course, what salaries are offered in marketing. And in conclusion, as usual, some useful tips.
Current professions in marketing
In this chapter, we will look at the main professions in marketing - we will talk about their areas of responsibility, and also talk about the necessary set of skills for each profession.
Internet Marketer
An Internet marketer is responsible for developing and venezuela mobile database implementing promotion strategies in the digital space. This is a specialist who develops a strategy for attracting customers and increasing sales using various online channels: search engines, social networks, email, content marketing, and others. He or she must be able to analyze user behavior, develop advertisements and campaigns, optimize websites and pages for search engines (SEO), and work with contextual advertising.
An Internet marketer must have an analytical mind and understand metrics such as conversion, traffic, ROI (return on investment). Knowledge of SEO, SMM (social media marketing), contextual advertising (Google Ads, Yandex.Direct) and email marketing is required. Skills in working with analytical tools such as Google Analytics, Yandex.Metrica and others are also important.
The demand for internet marketers is constantly growing. Companies are increasingly moving to the online space, which requires a competent approach to online promotion. An internet marketer can work in various fields - from e-commerce to IT and finance. Career growth may include a transition to narrower specializations, such as SEO specialist or SMM manager, or promotion to the level of head of the digital direction.