Finally, monitoring brand mentions will determine how well your press release is distributed and whether your PR campaign is effective.
Example :
In September, Sber published news about preventing a 160 million ruble fraud. A Sber client wanted to withdraw a large sum from one of the bank's branches, but the manager became suspicious. He promptly passed the information on to the security service, who explained to the client the classic fraud scenarios. The man realized that he was under the influence of criminals and refused the withdrawal operation.
Over the course of a week, the news item was reprinted 166 times, with a citation rate of 64%.
Number of reprints and completeness of citations for the case
Identification of fakes and theft of company "chips"
A classic case is the creation of fake brand accounts to carry uruguay mobile database out fraudulent schemes. According to ANO Dialogue Regions, almost 10 million fake copies were identified in various social networks, media, and messengers in 2022. Monitoring can promptly identify dangerous profiles and save the audience from financial loss.
In addition, the technology allows you to find false news and press releases. Companies that ignore such texts risk damaging their business reputation.
Industry and Competitor Monitoring
Analyzing competitors' newsbreaks is a necessary practice for a company to strengthen its position in the market. Thanks to monitoring, a brand can track down its colleagues' problem areas and focus on them in its PR and advertising campaigns to interest its competitors' audience.
In addition, every business should monitor the development vector of competing companies: launches of new products, expansion of production, advertising campaigns - all this provides an opportunity to create a competitive advantage and stand out among other brands.
With the help of monitoring, the company can also follow current industry trends. Forming a relevant agenda and expert comments on a “hot” topic is a great way to attract a new audience.
How to Track Brand Mentions Online
Monitoring, that is, the process of tracking messages about a company, should cover various online platforms: social networks, media, review sites, forums, news portals, and others.
However, monitoring platforms have different levels of importance for the B2B and B2C segments. For example, brands that provide services or products to the end consumer should give preference to social networks and review sites, interacting directly with the target audience. Companies with a B2B approach should focus on media mentions to build their image and business reputation.
When monitoring a company, it is necessary to define keywords by which it will analyze the number of mentions. And yes, the name alone will not be enough.