Thus, despite the fact that the financial indicators of the once-mighty automakers looked depressing, their business reputation worked - the companies found international investors for their assets, and fans of the brands remained loyal to their favorite brands even after the change of owners. All over the world, people were ready to pay money for the legendary British SUVs, sedans and Swedish reliability, overpaying almost only for the logo and previously formed business reputation.
A company's positive business reputation demonstrates its high professional level and reliability as a business partner. It attracts new clients and investors, promoting business growth.
A negative business reputation threatens the loss of clients, a drop in sales, problems with attracting investment and hiring specialists. In some situations, relations with government agencies may deteriorate.
Building a positive business reputation is a mexico mobile database long-term process. There are several key areas that are worth paying attention to when building a reputation.
First of all, identify the audiences with which the company interacts: these are clients, partners, contractors, employees, financial and regulatory authorities, competitors, a wide audience of potential clients - all those whose decisions and actions may be influenced by a positive or negative assessment of your business reputation.
The second stage is the development of transparent and clear business processes with all contacts.
And only the final touch is communications, when the company builds a dialogue and broadcasts its key messages and theses as a decent business player to all the listed audiences. It is important to note that quite often in pursuit of business reputation, companies miss the first two steps and try to build outwardly attractive PR without any foundation. It is this kind of business that most often becomes the hero of the crisis and instantly loses its reputational achievements under a wave of negative publications.
The D&G advertising campaign is an example of careless work with the audience of buyers. The abundance of scandals and reports of unfair behavior led to a loss of trust in the brand, which eventually caused an outflow of customers and, as a result, a loss of profits.
Authenticity of business reputation and its protection
The authenticity of a brand's business reputation is the real state of affairs in the company and its actual status in the market in accordance with its merits or, conversely, its failures. Unfortunately, it does not always coincide with the generally accepted opinion. It does not matter whether it is positive or negative. After all, Dolce & Gabbana hardly had to reduce its presence in other parts of the world because of the Chinese demarche.