Learn about the main types and features of targeted advertising

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Search Keyword Targeting:
Target and deliver ads to people who have previously searched for a specified keyword
Audience targeting:
Targeting users based on their attributes and behavioral history. Display effective ads to users with specific attributes and interests.
Content Targeting
: Displaying ads that are relevant to the content of the site on which the ads are displayed. By delivering ads that are relevant to the content of the page the user is viewing, the ads will be more likely to interest the user.
Retargeting:
Displaying ads based on the visitor's behavioral history. ecuador number data By showing ads for a particular product to users who have previously visited a particular product page, you can stimulate their desire to purchase.
Corporate targeting:
Target and deliver ads based on corporate attributes such as company name, specific industry, company size, and region.
Combining these types of targeted advertising enables effective ad delivery.

Attract visitors by using search keyword targeting
" Search Keyword Targeting " is an advertising method that targets and delivers ads to people who have previously searched for specified keywords .

Advertisements are delivered based on the user's search history, so you can display content that is likely to interest the user, which can lead to more traffic to your website.

The key to success is optimizing keywords by analyzing search data. This makes it possible to deliver ads that match users' search trends, which is expected to increase the number of website visitors.

Narrow your customer base with audience targeting
" Audience targeting " is a method of delivering advertisements to specific customers based on attribute information such as age, gender, and place of residence .

This makes it possible to effectively approach target users and is expected to improve conversion rates. One way to utilize audience targeting is to analyze customer data and differentiate from competitors.

In addition, combining audience targeting as part of your marketing strategy will enable effective advertising.