YouTube Ads For Beginners: How To Successfully Advertise On YouTube

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Mitu100@
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YouTube Ads For Beginners: How To Successfully Advertise On YouTube

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Product samples are also donated by the participating brand. For something like the Grammys, where there were 130 bags in total, that can add up to a lot of donated product. Add that cost to the fees and it becomes clear that participating in these bags is a considerable expense and could easily blow a marketing plan budget.

For a brand thinking of participating, you need to weigh that cost against the potential benefits. In Monica’s case, potential media exposure for The Chai Box was worth the trade-off.

“Based on past experience, we always see a considerable increase in sales when receiving mentions in media and publications,” she says. “Given the high visibility surrounding the Oscars, we knew that the brand awareness would certainly make the expense worthwhile.”

The firms that make these bags put a lot of effort into promoting each item included, and indeed, this year’s Oscars bag received media coverage in publications like Cosmopolitan, InStyle, Forbes, The Hollywood Reporter, and others. Of course, there are no guarantees of product france mobile database mentions, but that’s the gamble. The Chai Box was able to get some shoutouts, which it shared on Instagram.

The other hope is the celebrity recipients will share your products on their own social media, or be seen wearing or using it. It would be like working with the world’s biggest influencers. But again, there’s no guarantee.

For The Chai Box, Monica says there’s already been a bump in sales.

“Our customers have the option to write gift notes and, in a few instances, they noted that they gifted our chai because ‘it was included in the Oscar gift bags,’” she says.

“We still have our fingers crossed that one of the nominees will post about our chai on social media. One can dream!”
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