Everlane’s return policy offers many options, including free returns at retail locations.
It’s important to develop a vision for what the right return experience looks like for your shoppers. Below are some best practices for returns:
Since the majority of holiday returns are fraudulent or abusive, set up protections for your brand.
Identify serial returners, exclude them from post-holiday promotions, and use the path-to-purchase map they provide to identify new customers who are likely to become serial returners.
Automate the returns process, and integrate your returns solution with your warehouse, inventory management, and logistics systems and partners.
Consider return policy hong kong mobile database modifications that shrink the holiday return window, prevent the return of heavily discounted SKUS, and implement spending thresholds in return for free shipping.
Importantly, consider taking your customers’ point of view to get the return experience just right.
Buy and return items from your own site and your peers or competitors. What did you notice? How does your current experience compare? Testing your own approach to returns, and how it measures up to your peers, is a smart way to generate a return on your post-holiday returns.
Holiday Returns FAQ
What is the most popular day for holiday returns?
The most popular day for holiday returns is usually the Monday or Tuesday after Christmas Day.
What happens to holiday returns?
If they’re in good condition, holiday returns are often restocked, refurbished, or resold, but if they’re unsellable, they might be liquidated, donated, or recycled. It depends on the retailer’s policy, the item’s condition, and how cost-effective each option is.
What are the statistics for holiday returns?
The exact percentage of clothing returned after the holidays varies significantly, but in general, around 10% to 20% of clothing items purchased during the holidays are returned.
Can you return holiday items?
Most stores have a holiday return policy that allows customers to return items purchased between November 1 and December 25 within 30 to 60 days of purchase, with or without a receipt. Some stores may offer an extended return policy for the holiday season, allowing customers to return items within 90 days or even up to January 31 of the following year.