It’s not for awareness (potential customers)

gafimiv406 · Post by **gafimiv406** » Mon Feb 17, 2025 6:45 am

The disadvantage of listing ads is that they are not aimed at awareness (potential customers). People who see listing ads are people who search for something with a certain purpose in mind, so they are looking for something that can solve their problems or anxieties.

Therefore, if the goal is to increase awareness of bosnia and herzegovina number data a product or service among people who were previously unfamiliar with it, it is not likely to be very effective.

When trying to increase awareness, you want to maximize your advertising reach (the number of unique users who see your ad) , so display ads, social media ads, and video ads including YouTube ads, which can deliver ads to potential customers, are suitable.

Display advertising , for example, allows you to target users using user attributes (such as gender and age), interests, and retargeting/remarketing (a method of delivery to users who have previously used your company's website), making it possible to approach potential customers.

The correct approach is to use listing ads to target apparent needs, while display ads aim to arouse latent needs and achieve conversions.

2. There is a ceiling to your results
Listing ads that appear in search results are not effective unless there is a search. The number of times they are displayed is determined by the number of searches performed by users, so the maximum performance is proportional to the upper limit of the number of searches. Of course, it is difficult to get the same number of conversions as the number of searches, so the maximum performance will be lower than the number of searches.

For example, you can decide on keywords to deliver your ads to and deliver your ads to users who perform searches that exactly match the keywords you specified.

If the keyword you want to deliver is set to "listing ad operation," you can expect 480 searches per month, so even if you get impressions and clicks on all of those searches, you will only get 480 visits.