What influencer profile best fits my company or shopping center?

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When you decide to carry out an influencer marketing strategy for shopping centres or retail brands, the first thing you need to be clear about is the audience you want to target . Do you want to promote a family event? Do you need to reach a younger audience? Are you going to promote a leisure or fashion offer?

It is clear that one of the most important aspects algeria mobile database when it comes to finding success in your campaign with influencers is to find the influencer profile that best suits your needs and that is closest to your target audience.

Nowadays, there are free tools that can easily help you find the influencer that best fits the action you want to launch. Applications such as Heepsy , SocialTalk or BuzzMonitor are focused on locating influential profiles and all of them have basic free versions that are incredibly functional.

In order to make a selection of profiles in this type of tool, it is important that you first know the types of influencers that exist:

Αll Star influencers . With over two million followers, they are usually globally recognized celebrities. They have a huge influence, but also a huge risk. Not only is their price for collaborations really high, but their audiences are large and varied. This means that it is difficult for you to identify the quality of the audience in relation to your brand, and their engagement rates are usually very low.
Mega influencers . They have between 500,000 and two million followers and are often more affordable to work with than star influencers. They can reach and influence a large number of social media consumers, but are all of these consumers also consumers of your company or shopping center? Probably not, so identifying the quality of the audience in relation to your brand remains difficult and engagement rates are also low.