After all, why aren't users spending more time on the blog? Why is the bounce rate high? Maybe users aren't finding what they want. The content may not have been produced with a persona in mind. Or perhaps they have inconsistent or outdated information. Persona GeneratorThe blog contains outdated Fantastic Persona GeneratorThe blog contains outdated informationLet's assume that your company's website covers topics in the area of finance.
When users look for information about the Selic rate, do they only find chinese thailand data numbers from a few years ago? If your blog deals with the real estate market, are the statistics reported in the content already old? An independent broker is interested in staying up to date with the most current trends, right? Data from several years ago may not provide what the professional needs to be successful at work.
The point is: content management The point is: content management helps identify old content, so that it is updated and continues to be interesting to the persona. There is inconsistent information spread across the website or blog , inconsistencies may begin to emerge as time passes. Perhaps the blog informs that your company offers a certain service that is no longer available.