Choose a tone and content that suits your social media audience

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It's important to know that social media is the foundation for building relationships that lead to long-term sales . And no one sticks around for long-term attention if the content is dry and boring. Sure, it can be appropriate to share technical information and specifications of new products from time to time, but this shouldn't be the main focus of social media accounts.

It is not enough to just broadcast flat bolivia mobile database information focused on your products and services . It is not enough. There are other ways to be interesting by providing content and resources that are interesting from a professional point of view : practical information, market trends, changes in legislation, useful tips or strategies.

It's about showing yourself as an opinion leader, being informed and ensuring that professionals who approach your brand's social media accounts receive something useful . This increases the status of your company, since if you "are up to date with the latest" and "know what you're talking about", you will enter the list of pre-selected suppliers for your potential clients.

This last point also applies to the profiles of your brand's professionals . A company's presence on professional social networks, especially LinkedIn, is not just about the official page, it is about the sum of all its employees.

Content shared in a B2B social media strategy should be engaging . It’s nice to get likes, comments, or shares, but those actions don’t just happen on their own. Users need to have a reason to be interested in clicking . To achieve this, there are a number of tricks to increase engagement: posting multiple times a day, using eye-catching images, using concise and easy-to-digest language, or keeping up with keywords and trends.

And, in addition, you have to modulate the tone of your communication . B2B companies often confuse a professional tone with a rigid tone. It is essential to have a unique, conversational brand voice that shows that there are humans behind the social accounts and that they are accessible.