How to communicate your brand’s sustainability goals through email

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One of the biggest problems was that they were published in a “non-targeted medium,” meaning children could see the photos. The following is one of their Christmas ads, which is among the least offensive and most subtle of the campaign, after all, we don't want you to run away from our article. Poundland created tacky Christmas adverts Poundland Christmas adverts What can you learn? While it is true that creativity is one of the most valued elements in Christmas advertisements, the truth is that it is important that these campaigns maintain the values ​​of Christmas, such as unity, family, solidarity, peace, among others.

Furthermore, it is essential to always keep self employed data in mind that your campaigns can be seen by children, so you should focus on launching sensitive campaigns for the whole family. Tradition at Christmas dinner And the worst Christmas ads continue! The Herbi company surprised us with one of the most scandalous and racist ads of the season. The chocolate brand launched different commercials, in which we can see the story of a family during their Christmas dinner.

However, one of the members, a black-skinned man, has the name “Chocolate”, which gives rise to different word games regarding Herbi brand chocolate. The brand was called racist, because many people refer to Afro-descendant populations as “chocolate”, in a derogatory way or mocking them. This “sympathetic racism” attempts to overlook the true discourse in which he is seen as an “object of desire,” dehumanizing the character Chocolate.