Inform and offer something valuable

samiaseo222 · Post by **samiaseo222** » Mon Feb 17, 2025 10:19 am

Once you have defined your audiences, you need to fine-tune your message and know what you want to say and what your objectives are . You don't need to send your professional newsletter subscribers cardio routines, cooking recipes or hobbies. Provide valuable information about your business that is useful to your audiences.

Don't take advantage of the situation
The first thing we are seeing in this moment of dominican republic mobile database panic is that quite a few companies have taken advantage of the situation to post their messages, with an obvious lack of tact. There are quite a few that intend to take advantage of the coronavirus situation to try to sell PPE, a change of gas company or a ticket to a future event.
Focus on values
First of all, in Spain we are reacting with integrity and civility. Companies and organizations are doing the same. When a crisis situation like this one of Covid-19 appears, it is the moment to demonstrate what we are as a company .

What are the values that define you? And if those values aren't shining through right now, are they really indicative of how your company operates and what its purpose is in the world? Now is the time to demonstrate that a company is a key social agent , that it has a purpose to contribute to the community and that it has values.

There is still a long way to go
As a company or institution, you have to provide your experience or brand capital to help, not to gain commercial advantages or new contracts . It is about doing the right thing for society and showing the true values and purpose of a company.

The ultimate goal is an affirmative answer to this question: Do the measures you are taking have a positive and demonstrable impact on your company's value proposition to its audiences ?

If the answer is not a resounding yes, there is still time to react . There are weeks left to re-evaluate, to define new strategies, the correct channels and an appropriate communication strategy to solve the Covid-19 situation.