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4 To a successful website
The first step – whether you're starting marketing or planning a redesign – should be an initial study . In addition to market analysis, it will also tell you who your customers are, so you can immediately design a website tailored to them.
Conversion
Conversions are actions that a user is supposed to take - a purchase, sending an inquiry, subscribing to a newsletter, etc. It is the alpha and omega of online profitability.
For a website to be successful, it must have clearly defined conversions and paths to them . Conversion paths must be set according to the habits of your customers and must lead them naturally.
There is always room for improvement. Maybe a different job seekers database CTA (call to action, usually the text on the button) or more striking button colors would be more appealing to customers. A/B testing will help you with this - it's easy and very effective in telling you which direction to go.
For example, we tested the color of the buttons . Neither the management nor the graphic designer liked the orange buttons, but users click on them many times more often. And who are we to go against the users?
Communication and its tone
They must speak to customers in their language. Choose a consistent tone of communication and develop a graphic manual . A few points are often enough - where you will always place the logo, what colors you will use, etc.
Are your customers young people? Reach out to them and don't be afraid to use informal language. Customers will then easily recognize your products at any time. This is also something that can fundamentally differentiate you from the competition.
A great example is the WOOX e-shop with sportswear. Its language is so specific that you can identify it without fail. And be careful, it doesn't just sell to young people. Of course, it's essential to be consistent. At Woox, they have several copywriters, and yet they all use the same communication manual.