Differences between CRM and ERP: How to integrate them?

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In today's business environment, it is increasingly important to rely on technological tools that allow us to improve results. From improving management with our clients or selling more, to improving the company's internal processes.

To do this, there are different tools that allow us to greece mobile database connect our data to different applications and develop these substantial improvements. Among the most common tools, we have the so-called CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning).

In this article we will discuss the features, functionalities and differences between both tools, so that you can find your way around and know which one is most necessary for your company . You will also learn how both can be combined to get the most benefit and take your company to the next level.



What is the function of a sales CRM and what is the function of an ERP?
When developing the features of both applications, the first thing we think about is the function they have; that is, what are they for?

A sales CRM is a tool that helps a company's salespeople in their day-to-day operations. The main goal of a CRM is to increase orders through an improved customer experience. Sales CRM functions go beyond being organizational in the sales process, but also provide the tools necessary to continually analyze and improve sales strategies and customer experience.

The main function of an ERP is to integrate and manage the company's internal operations, such as accounting, purchasing, production, logistics and human resources. An ERP provides a centralized and unified view of business operations, improving efficiency and reducing costs.