What do they mean? Basically, traffic is divided between paid and organic, as explained above. But the terms used help to understand more specifically how a given visitor reached each page. In addition to organic traffic, see what each of the other names means: paid: attracting visitors by placing ads on google or websites that your audience usually access; direct: this is when a person accesses your website directly, without coming from another website.
not come from paid sources; social: access from social engineer dataengineer data networks, something common in the case of links shared on these channels, which direct traffic to a website; referral: when someone visits a page from any website that is not a search engine. This is what happens with backlinks to an article on your blog, for example.
Complete guide to google analytics why invest in organic traffic? 5 main benefitsat the beginning of the article, we said that organic traffic has become the main target of many companies that decide to invest in digital marketing. Now is the time for you to understand why. See the benefits that this strategy can bring to your business! 1.