SEO: track, test and experiment

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The dynamic development of the search segment, influenced by the new DMA law, provides companies with important data for adjusting marketing strategies from an SEO perspective. Specialists should therefore focus on SEO optimization focused on new comparison features that are increasingly evident in SERPs. This includes understanding the functionality of query abbreviations and adjusting content to be consistent with these new formats.

Although the DMA, which ensures a fair position for lithuania mobile database competitors in the digital market, is already in force, situations may still arise where Google visibly favours its services in search. In such cases, the authorities advise companies to be vigilant and report any suspicions to the competent EU regulators.
However, the situation is still somewhat different from the accommodation sector when it comes to searching for airline tickets and flights.

Here, Google's own services still occupy the top positions in the SERP, and the internet giant will have to work on implementing DMA rules in this area. However, the changes recorded so far indicate that a positive reform of the presentation of search results is taking place in the European digital space.
Given the dynamically changing search landscape, it is necessary to constantly test and evaluate various optimization practices, utilize advanced SERP features, and adapt your strategy to changing algorithms. These now work much more with comparison tools and third-party services than they used to favor Google services.