The audience's experience with the brand off-site

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Google recommends that you be helpful to your audience and demonstrate experience, expertise, authority, and trust ( EEAT ) in a given category to rank high.

Your audience is constantly looking for reliable solutions to their problems or new opportunities to help them make informed decisions. They often hear about these solutions long before they namibia mobile database actively search on search engines . While search engines drive the largest share of traffic to websites—over 70%—it’s important to remember that your audience spends a large portion of their time on other platforms. Social media and news sites receive 20% and 12% of traffic, respectively. This means that integrating with these platforms can significantly influence your audience’s decision-making process and strengthen your overall strategy.

If an audience uses multiple touchpoints to learn about a given product or solution, wouldn’t Google use them to determine which company is a useful resource and what their EEAT is for given topics?

Case studies show how integral the integration of digital PR and SEO can be in creating a cohesive and effective full-funnel marketing strategy. Success is achieved by strategically aligning content with each stage of the customer journey, building awareness, building trust, and gradually guiding customers to key decisions. Each step in the process plays a significant role, driving not only organic growth but also audience engagement and conversion. This underscores the importance of a holistic approach to digital marketing, where PR and SEO work hand in hand to guide the customer from awareness to conversion. If you’re not familiar with the audience journey, here’s an overview.