The third lecture was dedicated to a practical

[suchona.kani.z]

demonstration of linkbaiting and Martin
Matějka (consultant, owner of the SmallCars.cz store) introduced it
as Smart linkbuilding in practice .
Creating interesting content that attracts sharing and distribution (linkbaiting)
does not have to be limited to articles, comments, videos or photos. At the Smallcars e-shop,
Martin Matějka introduced us to the idea that an e-shop can be not only a sales place, but
also a community place. The basis is understanding the customer's needs and coming up with
an appropriate strategy. " Give customers something
to brag about even without work ," said the lecturer and explained the principle of
a virtual garage, thanks to which sales increased in the e-shop, but above all, it significantly
strengthened the link profile. In short, involve linkedin database customers in creating content, let
them express their own opinion, get reviews or ratings from them and don't be afraid
to do non-profit things.

The author of the following lecture , Antonín Cicvárek, presented
the issue of who should actually do SEO
for company websites? Is a consultant,
an agency, or an employee more suitable? According to his conclusion, SEO strategy should be
primarily participated by people who understand the given field of business. Which does not necessarily have to be
an independent SEO consultant. According to him, for example, a capable employee will learn SEO
and overall it will be of greater benefit to the company. He proved this statement with
the example of a more appropriate selection of expanding keywords for vehicle parameters,
which a person unfamiliar with the issue would have overlooked.