Keys to gaining reach on LinkedIn

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Based on studies, documentation, and first-party updates, here are six key approaches and tweaks to help your content gain traction with the LinkedIn algorithm.

Don't aim for "virality" on LinkedIn
It’s easy for brands to see the appeal of a post or portugal mobile database piece of content going viral on social media. In reality, the business impact of all this explosive but ephemeral reach is often uncertain. And on LinkedIn, the pursuit of virality can actually be counterproductive, as LinkedIn’s algorithm is specifically designed to prevent content from going viral.

This doesn't mean that a resonating post can't achieve significant reach and engagement in a short period of time, but LinkedIn is very sensitive to viral spam and has significant measures in place to detect and even predict it.

One of the simplest signals LinkedIn uses to verify authentic and meaningful content is the characteristics of the members who engage with it. By evaluating users based on network characteristics and activities, the system tries to learn: Are these real people actually engaging with this content?

With this in mind, it's great to encourage your employees to interact with branded content shared on LinkedIn (just not the same few employees each time) and create things that compel people in your target audience to engage.