SEO Facts You Need to Know if You Want to Succeed in Search

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Come learn about unpopular opinions about SEO that you may not like, but will help you build a better search position.

SEO is real marketing
SEO (= search engine optimization) has moved from manipulating algorithms to focusing on real marketing that involves understanding the needs and intentions of users. The old tactics are no south korea mobile database longer enough. If you don't think about what your target users need, what their intentions are, and who they are as individuals, then you are setting yourself up for failure.

Do marketing that is actually useful. The effort should start with keywords . Think about what will make users use it in search and what they expect in useful answers. And create your content based on that.

Spam tactics are not a viable business model
Push the boundaries of search engines and try to find a way to get a better position in the search engine results (SERP), but always do it without spamming. Everything has its limits. Be careful of tactics that can jeopardize your position.

Search engines don't owe you traffic.
Just because your competitor is ranked higher than you doesn’t mean you can claim their position. Search engines are not a public service and their rankings may not be fair and balanced. While some people think that big brands have an advantage over smaller, unknown players, this is not true. If that were the case, small brands wouldn’t show up in search engines at all.