Corporate identity is a logo, color palette, fonts and other design elements used for identification.
Rules for using the logo for placement on media (business cards, website, packaging).
Slogan and Tone of voice are phrases and expressions that reflect the character of the brand and its attitude towards customers.
Communication strategy is a plan of activities to promote a brand, including advertising campaigns, PR activities and social initiatives.
Examples of use are illustrations of how the brand should look in various situations, for example, on product packaging or in social networks.
Sections of the article
When is a brand book necessary and when is it not?
Types of brand books
Stages of compilation
What does a brand book consist of?
Conclusion
When is a brand book necessary and when is it not?
The book helps:
Stand out from the competition. The book contains a malaysia mobile database description of all the visual elements that allow you to stand out from the crowd.
Create a unified style. The document defines the rules for using the logo, color palette, fonts, and other design elements, which ensures a unified image in all communications.
Ensure consistency. The document helps to avoid mistakes in the application of corporate style and ensures that all communications will correspond to the image.
Simplify decision making. It serves as a guide for employees, helping them make decisions about how to represent the brand in different situations.
Protect intellectual property. Standards include copyrights for logos, slogans and other elements, protecting them from illegal use.
Attract new clients. A well-developed manual helps attract new clients who value professionalism and attention to detail.
A brand book may not be needed in the following cases:
Small business or startup. If the company is just starting out, it may not have the resources to develop a book. In this case, you can limit yourself to developing a logo and basic elements.