We’re counting down the days until the Black Friday-Cyber Monday (BFCM) holiday shopping weekend, and we’re not the only ones feeling the buzz.
Last week, we shared survey data indicating that American shoppers are holding strong on holiday shopping, despite tightening their belts elsewhere.
This week, we’re going global with a survey conducted by Sapio Research of 12,000 consumers and 4,800+ businesses in Australia, Canada, France, Germany, the U.K., and the U.S.
Here are 7 things you need to know about how consumers globally say they’ll shop this season.
1. AI drives product armenia mobile database discovery for shoppers
69% said they think AI will make it easier to discover new brands and products, a belief shared even more widely among people earning higher salaries.
74% think AI will also help them find deals and special offers, and 67% think it’ll make it easier to get recommendations based on previous purchases.
Our take: Much of the focus around AI for business has been based on how AI can help retailers do their jobs better and faster (it’s why we’re so bullish on Sidekick, our AI commerce assistant). But AI will improve commerce for everyone, including consumers who are looking for a guided commerce experience. One example is shop.ai, Shopify’s AI-powered search tool for the Shop app.