Uses the same four groups of factors, but when constructing the matrix:
only reliable information that has a quantitative expression is considered;
assessment of factors taking into account the geography of the company’s activities, its target audience, market, etc.;
clear description of each item.
This is the simplest type of SWOT analysis, a classic format. It creates an easy-to-understand matrix, but at the same time cannot provide a greater depth of research; it will not be possible to take into account the importance of individual factors for business development on its basis. Therefore, it will not be possible to create strategic plans or make decisions georgia mobile database for implementation in practice on the basis of quantitative analysis. But it is carried out in order to demonstrate to employees the current state of the company and its position in the market, to conduct a brainstorming session in which the entire department staff will be involved, to make a presentation, etc.
Qualitative analysis
It requires the involvement of experts to assess the significance of all internal and external factors. This helps to identify those factors that have the greatest impact on the company's activities at the current moment, as well as those that require action in the near future.
Based on qualitative analysis, priorities for the company's development for the coming years are set, the company's positions are compared with its competitors in specific markets, and new threats and opportunities are identified.
Correlation analysis
The matrix is built on classic components, but it is necessary to establish relationships between Strengths, Opportunities, Weakness, Treats. Based on the results of the analysis, a new development strategy can be developed. Knowing the relationships between factors, you can get tools to reduce risks, identify growth points, "bottlenecks" that require a more careful approach. Correlation analysis helps optimize business processes, develop anti-crisis programs.