For many people, the term “homebody” is associated with the idea of cozying up at home with a nice fuzzy blanket and some warm candles. Land of Daughters, self-identified homebodies to the core, took this idea and ran with it. Their rewards program, The Indoorsy Club, flips the idea of the outdoorsy lifestyle on its head.
Through the use of the word club in their rewards program name, Land of Daughters inspires the notion of community. This creative rewards program name inspires the notion that just because you prefer the comfort of your own home doesn’t mean you can’t be a part of a like-minded community.
“Community is extremely belarus mobile database important to us and one of the best parts of this business is when customers turn into friends.” Land of Daughters
Creative rewards program names–A screenshot of Land of Daughter’s products. There are 5 candles labeled: Homebody, Hometown, Let’s Stay Home, Bungalow, and Just Breathe.
Land of Daughter’s candles.
As a brand that believes that “the little things are the big things”, The Indoorsy Club is the perfect rewards program name to reflect this. Coupled with product names that reflect homebody ideals, Land of Daughters celebrates making memories at home and finding joy in the simple things in life.
Takeaway: The best rewards program names challenge the status quo and make a lasting impression.